top of page

Hi all, Fez here…

I’m the founder of Pure Abs Ltd - a personal training company and coaching academy.


It all started when I first became a personal trainer in my university gym. What began as a part-time student job quickly became my passion and I’ve never looked back since!

I very quickly found my niche and began training women over 40 and established my 90Fit training plan, which has benefitted hundreds of women worldwide.


Being an online personal trainer has given me the flexibility to work around my family life as I now have 4 young children who love when Daddy does the school run and changes nappies! 


Since covid rocked the world in 2020, my online personal training business hit new heights. As a result of this, alongside the online personal training, I’ve also set up my Coaching Academy - an online course for other fitness professionals to take their businesses online. 


I want to show others exactly what I did so they too can see the amazing benefits of having an online platform instead of training clients at 6:00 A.M. in the gym! I REALLY don’t miss those drives to work at 5:30 A.M. in the dark, desperately trying to stay awake!


So here’s what I’d like you to do next…


If you’re a woman over 40, I suggest you hit the “90Fit” tab above and watch my free training class to find out exactly where you’ve been going wrong and what you need to do to get both short term and more importantly, LONG TERM results! 


If you’re a fitness professional and you’re done with working long hours, only earning when you work and most importantly want to significantly increase your income, I’d love for you to see my free training class on what you’ve got to do! So hit the “Coaching Academy” tab above and let’s create your online empire! 


I’ll see you on the inside…

Couple with Laptop


Join Our Mailing List

Thanks for subscribing!

  • Facebook
  • Instagram
  • TikTok
  • YouTube
© 2022 by PURE ABS LTD - Company no. 09903127
bottom of page